Secret To Life is operated by Schirtzer Holdings LLC, a California limited liability company doing business as Secret To Life (“Secret To Life,” “we,” “us,” or “our”).

This Privacy Policy explains how we collect, use, disclose, and retain personal information when you visit our website, communicate with us, purchase products or services, participate in our offerings, or otherwise interact with us.

This policy is intended to describe our actual practices. Certain platform-specific details must be confirmed before publication, as identified in the accompanying attorney-review checklist.

1. Information We Collect
The information we collect depends on how you interact with Secret To Life, the features you use, and the information you choose to provide.Information you provide directly

We may collect the following categories of information:
- Contact and identification information: such as your name, email address, telephone number, and other contact details.
- Purchase and transaction information: such as products or services purchased, order details, billing and transaction records, and information needed to administer your purchase. Payment card and banking information may be collected and processed by our payment providers rather than stored directly by us.
- Scheduling and account information: such as appointment details, booking information, account credentials, and information needed to administer an account or service, where those features are offered.
- Communications and feedback: such as emails, support requests, survey responses, forms, and other information you voluntarily provide.
- Coaching and personal-reflection information: such as goals, values, relationship experiences, personal circumstances, or reflections you choose to share in connection with an offering.
- Living Sky birth information: if you use a Living Sky experience, we may ask for your date of birth, birth time, and birthplace or other location information needed to generate the requested experience. The fields actually collected will depend on the feature you use.

Please provide only the personal information reasonably needed for the interaction or service you want.

Information collected automatically

When you visit our website, certain information may be collected automatically by us or our service providers, including:
- IP address and approximate location derived from it;
- browser type, device type, operating system, and similar technical information;
- pages viewed, links clicked, referring pages, and interactions with website features;
- visit dates, times, duration, and other usage information;
- and cookie identifiers, advertising identifiers, and similar online identifiers, where enabled.

The specific information collected depends on the website platform, analytics tools, advertising technologies, browser settings, and your choices.

Information from third parties

We may receive information from service providers and other third parties that support our operations, including payment processors, scheduling or communication platforms, analytics providers, advertising platforms, and other services you choose to use in connection with Secret To Life.

The categories and sources of information received will depend on the services actually integrated with our website and business operations.

2. How We Use Personal Information
We may use personal information for the following purposes:
- to operate, maintain, and provide our website and requested offerings;
- to process orders and payments and administer customer relationships;
- to schedule appointments and communicate about services, purchases, or support requests;
- to provide coaching, educational, personal-reflection, or other services you request;
- to generate a Living Sky experience when you submit the required birth information;
- to maintain business, transaction, accounting, and tax records;
- to understand website performance, usage, and visitor interactions;
- to measure, manage, and improve advertising and marketing campaigns;
- to send marketing communications where permitted, subject to applicable preferences and consent requirements;
- to protect the website, our business, customers, and others against fraud, misuse, unauthorized access, and security incidents;
- to comply with legal obligations and establish, exercise, or defend legal claims;
- andfor other purposes disclosed when information is collected or otherwise permitted by applicable law.

We will not treat information you share for personal reflection as permission to publish it, use it as a testimonial, or disclose it for marketing purposes. Separate permission will be sought where required or appropriate.

3. Personal Reflections and Sensitive Information
Some Secret To Life offerings may invite you to reflect on personal experiences, emotions, relationships, values, and life circumstances. You decide what information to share.

Please avoid submitting sensitive personal information unless it is reasonably necessary for the service you are requesting. If you share personal reflections through a session intake form, questionnaire, email, or another communication channel, we will handle that information in accordance with this policy and applicable law.

We use such information for the purposes disclosed when it is collected, including providing requested services, responding to communications, and administering customer relationships. We do not treat these disclosures as permission to publish your reflections or use them in marketing.

Communications through ordinary email, website forms, or third-party platforms may not have the same legal protections as communications with a licensed healthcare professional. Do not use these channels to submit information you require to remain confidential under a professional relationship that Secret To Life has not expressly established.

We apply appropriate safeguards to personal information, but no method of transmission or storage can be guaranteed to be completely secure.

4. Living Sky and Birth Information
If you use Living Sky, we may ask you to provide birth information, such as your date of birth, birth time, and birthplace, to generate an astrology-based or related interpretive experience.

Our intended approach is session-only use. We intend to use the birth information you provide to generate the experience you request, rather than to create a persistent Living Sky birth profile.

However, session-only use does not necessarily mean that no copy or technical record exists anywhere. Depending on the tools and providers used, information may be temporarily processed, transmitted, logged, cached, or retained in service-provider systems, backups, or security records.

Before publication, we will confirm which fields are collected, whether they are optional, which services process them, and whether any provider retains them beyond the active session.

Please do not submit birth information unless you want it used to generate the requested experience. If a feature does not require a particular field, we intend to avoid collecting it.

5. Payments and Service Providers
We may use third-party companies to help operate our business and deliver services. Depending on the features available, these may include providers for:
- website hosting and website functionality;
- payment processing and transaction administration;
- appointment scheduling and video or other communications;
- email delivery and marketing;
- digital products, courses, or membership administration;
- analytics and website performance measurement;
- advertising, campaign measurement, and audience tools;
- Living Sky or other technical features.

These providers may process personal information on our behalf or in connection with services they provide. Some providers may also process information under their own privacy policies and terms.

We will identify the relevant categories of providers and describe material disclosures in accordance with applicable law. The actual providers and their roles must be confirmed against our live website, integrations, and business systems.

6. Cookies, Analytics, and Advertising
Our website uses, or is intended to use, analytics and advertising technologies. These technologies may include cookies, pixels, tags, scripts, and similar tools.

Analytics

Analytics tools help us understand how visitors use the website, which pages and features are used, how visitors arrive at the site, and how our website and offerings perform. Depending on the tool and its configuration, information may include device and browser information, IP address, online identifiers, page activity, and interactions with website features.

Advertising and campaign measurement

Advertising technologies may help us measure advertising performance, understand whether an advertisement led to a website visit or purchase, build or evaluate audiences, and deliver or measure advertisements across services.

Depending on how these technologies are configured, information may be disclosed to advertising platforms or other third parties. Under California law, certain disclosures for cross-context behavioral advertising may constitute “sharing” of personal information even when no money is exchanged.

Your choices

You can manage cookies through your browser settings, where available. Blocking or deleting certain cookies may affect website functionality. Browser settings alone may not disable every form of tracking.

If applicable, California law requires us to provide a mechanism to opt out of the sale or sharing of personal information; we will provide the required method and honor applicable opt-out preference signals, including Global Privacy Control, as required by law.

Before publication, we must verify the specific analytics and advertising tools in use, what information they collect, which parties receive it, whether the setup constitutes a sale or sharing under applicable law, and which opt-out controls are required. This policy does not assume that every advertising integration has the same legal classification.

7. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients, as applicable to our actual operations: Service providers and contractors that help us operate our website, process payments, administer services, communicate with customers, and maintain business records.

Analytics and advertising partners that help measure website activity, campaign performance, or advertising, subject to the applicable tools, settings, and legal requirements.Professional advisers, such as accountants, attorneys, insurers, or other advisers, where reasonably necessary for their professional services.

Legal authorities and other parties where disclosure is required by law, legal process, or a legitimate need to protect rights, safety, or property.

Business transaction participants in connection with a proposed or completed merger, reorganization, financing, sale, or transfer of all or part of our business, subject to applicable law.

Other parties at your direction or with your consent, where appropriate.

We do not disclose personal reflections or session content for public promotion simply because you provided them in connection with an offering. Any testimonial, photograph, recording, or other promotional use will be handled separately, with consent where required.

The actual categories of information disclosed to each category of recipient, and whether any disclosure constitutes a sale or sharing under California law, must be confirmed before publication.

8. Data Retention and Security
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining business and transaction records, resolving disputes, enforcing agreements, and meeting legal obligations.

Retention periods may differ depending on the type of information and the reason it was collected. For example, transaction records may need to be retained for accounting, tax, or legal purposes, while information submitted for a particular experience may not need to be retained for the same period.

Our intended Living Sky approach is to use birth information for the requested session rather than maintain a persistent birth profile. Actual retention by our systems and service providers must be verified.

We use reasonable safeguards appropriate to the nature of the information and our operations. No security measure can guarantee absolute protection against every incident, and we cannot promise that every third-party service will be free from risk.

Before publication, we will establish and document appropriate retention periods for key information categories and verify the safeguards and relevant settings used by our platforms.

9. Your Privacy Choices and Rights
Depending on where you live, the nature of your interaction with us, and the laws that apply, you may have choices or rights concerning your personal information.

These may include the ability to:
- request access to or information about personal information we have collected;
- request deletion of personal information, subject to applicable exceptions;
- request correction of inaccurate personal information;
- opt out of certain sales or sharing of personal information;
- limit certain uses or disclosures of sensitive personal information where the law provides that right;
- withdraw consent where processing relies on consent;
- opt out of marketing emails by using the unsubscribe instructions in the message.

California residents may have rights under the California Consumer Privacy Act, as amended, if Secret To Life is subject to that law and the relevant information is covered. These rights are subject to applicable exceptions and verification requirements. We will not discriminate against you for exercising a privacy right protected by law.

To submit a privacy request, contact us using the details below:

Privacy contact: [email protected]

We may need to verify a request before acting on it. We will use information provided for verification only as permitted by applicable law. We will respond within the time required by law and explain if an exception applies.

If we are legally required to provide specific opt-out links, request methods, or other California privacy notices, those mechanisms will be made available on the website and maintained in accordance with applicable law.

10. Marketing Communications
If you receive marketing emails from us, you can opt out by following the unsubscribe instructions included in the message or by contacting us.

Even after you opt out of marketing communications, we may still send non-marketing messages needed to administer a purchase, provide a service you requested, respond to a support issue, or satisfy a legal obligation.

We will handle marketing preferences and related suppression records in accordance with applicable law and our actual email platform configuration.

11. Children’s Privacy
Our website and offerings are intended for the audience described in the relevant offering materials and are not knowingly directed to children under 13.

We do not knowingly collect personal information online from children under 13 without legally required authorization. If you believe a child has provided personal information to us inappropriately, contact us so that we can review the situation and take appropriate action.

Before publication, we will confirm whether any offerings are directed to minors, whether age information is collected, and whether additional requirements apply to the services and platforms we use.

12. Third-Party Websites and Services
Our website may link to third-party websites or use third-party services. Those services may have their own privacy policies, terms, and data practices.

We do not control the privacy practices of independent third parties. Please review their policies before providing information directly to them.

Where a third-party service processes information on our behalf, our arrangements and disclosures will be governed by the applicable service terms and privacy obligations.

13. Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, technology, legal obligations, or privacy practices.

When we make changes, we will update the “Last Updated” date above and provide any additional notice required by law. If a material change requires new consent or a separate notice, we will take the steps required by applicable law.

We encourage you to review this policy periodically.

14. Contact Us
For questions about this Privacy Policy or our privacy practices, contact:
Schirtzer Holdings LLC, doing business as Secret To Life
Mailing Address: 15333 Culver Dr. Ste 340 #2130Irvine, CA 92604
Email: Email Address [email protected]